Friday, August 13, 2010

Turning One Ad Impression Into Ten ( READ ARTICLE )




 
 
 
Not long ago, I had a client say something really interesting. He said, "We need
To make sure everything we can in our campaign to turn every one impression
We buy into 10 actually being delivered -- that is my challenge to you.
 
Of course, we're always doing that anyway. Added-value no cost or super low
Cost impressions generally improve the metrics of what we actually optimize
Against -- things like cost per action (define), cost per sale, etc.
 
So, I decided to list some tactics we employ to beef up the impressions
We were able to generate without having to actually buy them
(or at least list them as having a cost, I.e., value-added placements.)
 
 
 
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